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Different beauty, same beauty - The 3rd China International Import Expo was held in Shanghai on November 5, 2020. Enfu Sai was invited to participate in the L'Oreal booth.
Publish Time
2020/11/11
On November 5, 2020, the third China International Import Expo was held at the Shanghai National Exhibition and Convention Center. The top ten companies of L'Oréal China's first "BIG BANG Beauty Technology Creation Camp" were announced, with Jiangsu Enfu Sai Flexible Electronics Co., Ltd. making a significant appearance as a winning pilot project for open innovation at the third CIIE and was invited to participate in the expo.
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About the Third China International Import Expo
The 3rd China International Import Expo (CIIE), a large-scale expo hosted by the Ministry of Commerce of the People's Republic of China and the Shanghai Municipal Government, represents a significant move by the Chinese government to firmly support trade liberalization and economic globalization and proactively open its market to the world. It helps promote stronger economic and trade exchanges and cooperation among countries, fosters global trade and world economic growth, and drives the development of an open world economy.
From November 5th to 10th, 2020, the third China International Import Expo was held in Shanghai, China (pictured: the scene of the third CIIE).
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Jiangsu Enfu Sai Flexible Electronics Co., Ltd. was invited to participate in L'Oréal's participation in the Import Expo.
L'Oréal, the world's largest cosmetics group, entered the Chinese market in 1997 and established its headquarters in Shanghai. Currently, the Chinese market has become L'Oréal's second largest global market, and it has driven the Asia-Pacific region to become L'Oréal Group's largest global market.
Fabrice Megarbane, President and CEO of L'Oréal China: L'Oréal China's four business divisions and more than 20 brands have achieved a breakthrough in collaborative creation with 'ecosystem' partners, using 'Beauty x Technology x Responsibility' as three major themes, and inspired by the five leading consumer demand trends in the Chinese beauty market to create an immersive "beautiful consumption" experience space.
As a strategic practice and industry innovation in L'Oréal China's creation of a beauty technology ecosystem, the first "BIG BANG Beauty Technology Creation Camp" will hold an awards ceremony and roadshow at the L'Oréal booth. Winning technology startups selected from more than 500 participating companies, and 10 pilot projects for collaborative innovation, will be unveiled and meet with visitors. Winning projects focus on the three key areas of future science, supply chain operations, and consumer experience. Core technologies include artificial intelligence, live streaming ecosystems, smart supply chains, industrial robots, 3D printing, microbial research, flexible printed paper batteries (Jiangsu Enfu Sai Flexible Electronics Co., Ltd.), and skin detection technology, and are expected to be used in various aspects of the group's daily operations in the future.
Dr. Zhang Xiacang, Chairman/Founder of Jiangsu Enfu Sai Flexible Electronics Co., Ltd., told reporters at the scene: Flexible electronics technology is a new technology derived from a combination of multiple disciplines and technologies, including organic chemistry, inorganic chemistry, polymer materials, nanotechnology, electrochemistry, and optics. It can take the application of Internet of Things technology to a higher level and is the foundation of advanced IoT. Jiangsu Enfu Sai Flexible Electronics Co., Ltd. and the L'Oréal Group are both technologically strong companies in the flexible electronics and beauty industries, respectively. Their strong alliance will create new high-tech beauty products.
Masming (pictured), Vice President of L'Oréal China R&D and Innovation Center, presented awards to the winners.
Dr. Zhang Xiacang (second from right), Chairman/Founder of Jiangsu Enfu Sai Flexible Electronics Co., Ltd., accepted the award on behalf of the company.
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